A personal view of Knowlton, Quebec, the Eastern Townships most beautiful village.

SAQré bleu! Knowlton gets a new liquor store!
Read the full story here.

The New Liquor Store is so cute! And even better than that is the fact that there is now more booze inside!The new and improved Société des alcools du Québec, SAQ, is now open for business right across from the fairly-new IGA on Knowlton Road in what looks to be the continued growth of a new and modern commercial center in Knowlton, Lac Brome.

The opening ceremony was attended by Mayor Wisdom and a few VIP's, the land developer, contractor and architect and a few friends and family who gathered to officially open the new liquor store. You'd think with record profits of a quarter billion dollars they could have thrown a bit better party! They were passing out small plastic glasses of some rather cheap wine called Monkey Gonch or something and a red wine that would have been a good substitue for CLR! And I'm sorry but grabbing a few boxes of frozen entrees from the IGA across the street hardly can be considered friendly finger foods! Either the SAQ is real cheap on their budget for parties or someone decided to substitute the good stuff for their own wine cellars and instead serve up the boxed rotgut to the guests!

The new government liquor outlet is housed in a brand new building with a Victorian sensibility to go with the theme of Knowlton and the colors of the new building reflect a charm that seems to represents both the SAQ corporate brand as well as the modern approach at looking historical that Knowlton seems to want to present.

The newly constructed building fits in perfectly to the "new look" of Knowlton and the builders should be congratulated for building a "nouveau-classic" structure that is tasteful, chic and modern yet still keeps a historical and cozy small-town sensibility. The colors are beautiful and it harmonizes nicely with the IGA across the street and the Brome Lake Center a few blocks away! Developers should take these project as lesson in how Knowlton should look when they do their building; some projects in and around Lac Brome look as if they were designed in a vacuum of aesthetics but this new SAQ hits the bulls eye of good taste!

The old SAQ was in a run-down eye-sore that looked like some sort of slum mini-mall, which used to house the old IGA and the video rental store. Ever since the IGA moved out of the building next door to build their new facility last year the parking lot has been virtually deserted. The video and DVD rental store is still there, the sole remaining tenant in the grey, beat-up worn-out building, but now with the SAQ officially moved into their new home many people are hoping something will happen to the property and fast.

Apparently the old IGA building was going to be turned into a new pharmacy but why in the heck would a drugstore company want to move into that poorly built, poorly insulated, decrepit old building? Isn't the fact that there is a glut of falling apart, run-down places for sale and rent in Lac Brome proof that no-one is interested in investing in someone else's hand-me-downs? If you a corporate entity with a strong and vibrant brand like a PharmaPrix or a Jean Coutu (or a Starbucks or a Urban Outfitters or a Archambault or a Burger King or a Winners or a Future Shop for that matter) would want to move into a dump like that old IGA building? Wouldn't you prefer to have a modern new building to move in to without the expense of renovation and retro-fitting unless it was in a very busy, up and coming neighborhood that had a positive demographic outlook with a potential for profit and growth?

Hmmm...does Knowlton even have that? The opening of the SAQ says "maybe".

The fancy new liquor store is proof that we can drink those wimps from Cowansville under the table!The SAQ obviously did the right thing by having a brand new building designed and built especially for them, and it looks like more proof that Knowlton may be seeing a shift of positivity. Heck...if the SAQ has entered into a long-term promise to stay in Knowlton then surely there must be good things on the horizon because if the Government feels that the tiny little village of Knowlton is a feasible place to erect a profitable booze outlet, even though there is one in Cowansville, they must have inside information to the future financial trend inherent in our little kingdom!

So what's next for Knowlton's new commercial hot-spot? There is lots of prime real-estate available and the new SAQ will hopefully entice some good tax-paying tenants into Lac Brome to help improve our quality of life. It does look like Cowansville will remain the most popular shopping destination of choice for many Lac Brome residents, as they practically have erected a shopping mecca at the intersection of highway 104 and highway 202, but at least we can go buy our overpriced wine locally now in a nice plush ambiance.

Recent business reports talked about the new SAQ direction which included touches like tasting areas, lounges with comfy chairs, and more modern surroundings. It looks like this new SAQ is one of the new breed of Société des alcools du Québec ; while not quite as funky as Starbucks it sure the heck beats the look of the old liquor store with it's "Point St. Charles Depanneur" feel!

In recent years the SAQ has come under criticism for opening too many stores too quickly and their profits took a hit; with the recent scandals of overpricing, price fixing and some odd Brittney-esque behavior from the heads of the government operated monopoly the SAQ have recently been forced to start closing non-profitable stores in order to get back to the huge reaping of outlandish profits. A huge sigh of relief was heard over the region as the SAQ decided to continue operations in the small market of Lac Brome and give us all a little more of a reason to stay a bit longer!

Not only is the new liquor store as cute as a button but more importantly it's much larger and so it holds so much more booze!! That alone is reason enough to put a "Thank-you to Saint Jude" notice in the Brome County News!! Cheers!

The new SAQ is open for business and there is supposed to be a "grand opening" wine and cheese on November 29th from 5 to 7 pm. Knowlton Société des alcools du Québec is across from the IGA.


Post a Comment

Please leave a comment for DestinationKnowlton.com.

<< Home

Duck Festival - Canard en Fete | Good Samaritan Rescues Dog From Attack | Maybe Drivers Should Go Back To School | Technically Teknika is Taking Too Long | Three Knowlton Businesses Reach Finals | Finally! I Can Hear You Now! | Three Knowlton Businesses Reach Finals | Brome Lake Duck Festival - Canard En Fete | Going Green: A Story With Two Sides | Ecosphere: The Environmental Fair Comes | Brome Lake Classic Golf Tournament | The Big Brome Fair: Aug 31 - Sept 3 | Arts Sutton Casino Night | Quebec Lakes Closed For No Good Reason | Getting Ready for the Big Brome Fair | Celebrating the Big Brome Fair | Quebec Lakes Closed For No Good Reason | Twin Vernissage at the Knowlton Gallery | Welcome to Knowlton, Quebec | Sutton, Quebec Art Gallery Events | The Leaning Tree Says Good-Bye | Knowlton Marina Is The Place To Beat the Heat | Lac Brome Rentals Signal Growth | Brome Lake Duck Festival | Is Teknika Missing The Boat | Resident Sabotages Town with Vandalism | Knowlton Celebrates Canada's Birthday | Knowlton Runner Wins Tour Du Lac | Town Reveals New Logo | Denis Farley Show In Sutton | Apple Blossom Time | Knowlton Public Market Is Back | Dog Show Parade Has Tails Wagging | Brome Lake Announces Lake Plan | Teknika Report Delayed Again | Renaissance Lac Brome Annual Meeting | Knowlton Imposes Strict Dress Code | Brome-Missisquoi Election Results | Spring Break Party On Brome Lake | Liberals Sliding Down The "Poles" | Tobogganing & Valentines Provide Warmth | Centre Lac Brome Lake Center Open | Mont Morin Likely No Threat To Ski Bromont | Renaissance Lac Brome Continue Raising Funds | Emballages Knowlton Merges With US Firm | Lost Cat Found In Knowlton | Brome Taxes Go Through The Roof | Action Plan or Fantasy Land? | Anna Nixon At Sutton Gallery | Happy New Year 2007 | Did Someone Say Winter? | Spectacular Migration of Birds | Knowlton en Lumiere: A bright idea! | Remembrance Day in Knowlton | Charge of the Light Brigade | Halloween in Knowlton | Floating Islands put Knowlton in Spotlight | Gerald Swann: featured painter | Renaissance Lac Brome Meeting | What Can We Do With Lac Brome? | A Perfect Thanksgiving Weekend | Sutton Fundraiser A Magical Evening | Environmental Fair Comes to Brome | Weather won't "Fowl" Duck Fest Week-end | Dawson Tragedy Impacts Knowlton Children | The Amazing Race...Knowlton Style! | Back to School: Watch Out For Our Kids! | Can You Hear Me Now? Cell Tower To Be Built | Brome Lake Ducks Maintain Rugby Record | Eastern Townships Challenge visits Knowlton | Knowlton Landmark Hotel Wins Award | "Raccoon Cookies" Fight Rabies Outbreak | Dangerous Cyanobacteria Closes Brome Lake | Quaint Village or Monster Truck Show? | Taking Aim At The Mayor | New Cobblestone Crosswalks | Knowlton Residents Upset With State of Mill Pond | Canada Day In Knowlton | RCMP Musical Ride Thrills Townshippers | Running the Tour Du Lac Brome | Public Market Opens In Knowlton | New IGA for Knowlton | David Suzuki Visits Knowlton | Rain Swells Cold Brook | Fessenden: Knowlton's Unsung Hero | Shawn Phillips Visits Knowlton | The Sounds Of Spring in Knowlton | Fire Department To Get New Fire Trucks | Speed Limits Don't Match Road Reality | New Benches Installed Beside Pettes Library | Uniprix Ready For Expansion...Next Up: Tim Horton! | Knowlton Business Faces Fine for Illegal Sign | Knowlton Gas Station Says Buh-Bye! | SPCA Adoptions Raise the "Woof" | Changing the Victorian Landscape of Knowlton | Celebrating a Hollywood Hero from Knowlton | No High-Speed Internet Upsets Knowlton | Bilingual Means "Anything But English" in Brome? | Welcome to Knowlton, Knowlton | Police Plan More Patrols For Knowlton | Knowlton Sculptor Immortalizes Hockey | Don Davison Book Launch In Knowlton | CBC's Bill Richardson in Knowlton | Painters of the Eastern Townships | Quoi de Neuf - What's New in Knowlton! | Meet The Candidates - Election | Brome Duck Festival Gets Quackin' | The Beatles Coming to Knowton | Tour Des Arts Celebrates | Property For Sale In Knowlton | World Class Concerts Coming To Knowlton | June Garden Event Shows Townships Beauty | Tunde Odunlade in Knowlton | Knowlton Going To The Dogs...Again! | Garage Sale Bylaw Rains On Yard Sales | So Our Trees Are Becoming A Nuisance? | Country Chic Fashion Show | June Garden Event Shows Townships Beauty | World Class Concerts Coming To Knowlton | Knowlton Tree rivals Rockefeller Plaza | Lac Brome Rentals Signal Growth | Knowlton en Lumiere: A bright idea! | Remembrance Day in Knowlton | Charge of the Light Brigade | Halloween in Knowlton | Floating Islands put Knowlton in Spotlight | Gerald Swann: featured painter | Brome Fair Feedback is Not All Good | Brome Lake to be Sold For Biofuel | Chickasaw and The Raid From Hell | Cyclist Doping Scandal Harms Locals | Good Samaritan Saves Man From Dog Attack | Who Turned Out The Lights | SAQré bleu! Knowlton gets a new liquor store! | Paul Martin Trades Trees For Tees | A Time to Reflect on Life | Winter Storm Hits Eastern Townships We have the worst drivers | New Cellphone Tower in Knowlton Apple Blossom Time | Citizens Angry at Lack of Bilingual Signs | Festival of Lights | Brome Taxes Through The Roof